Paid acquisition
Scaling customer acquisition across Meta, Google and other paid channels. Media strategy, budget allocation, creative testing and the optimisation that compounds.
Fractional growth leadership for tech startups.
Helping founders turn product-market fit into scalable, repeatable growth.
I help founders figure out how to grow their software products. I find the channels that work, then build and scale them.
My focus is growth marketing across paid acquisition, creator partnerships and organic social.
AI is making execution easier than ever. But when everyone has access to the same tools, good judgment becomes even more valuable. Knowing what to prioritise, where to invest and what to ignore is what I bring.
Companies I've worked with
What I work on
Creator marketing & UGC
Building creator-led acquisition systems. Finding the right creators, developing briefs, producing UGC and turning winning content into scalable paid creative.
Organic social
Finding formats that repeat and building an audience on TikTok, Instagram and YouTube that keeps showing up.
Growth strategy
Understanding the growth model, identifying constraints, prioritising opportunities and building a focused experimentation roadmap.
One person.
Strategy through execution.
I’ve worked across different stages and sizes of technology businesses.
At Canva, I worked on growth strategy and media investment, including allocation across a $50M+ marketing budget.
At Relume, I worked across the entire growth funnel in a lean, roughly 10-person startup — connecting strategy with hands-on execution across acquisition, product and monetisation.
At Airtasker, I was closer to the execution, working hands-on in performance marketing and customer acquisition.
That range has shaped how I work. I can zoom out to understand the bigger picture, identify the biggest opportunities and get into the details to make things happen.
I use AI across research, analysis and creative, so I move fast without needing a team behind me.
You work with me. No account managers, no agency layers, no handoffs.
I work with a small number of founders at a time, allowing me to stay closely involved in the work.
What founders say
“Abhi brings intention to everything he does. His plans are thoughtful, his reasoning is sharp, and whenever I challenged something, he always had a strong, well-thought-out response.”
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Get in touch
Already have product-market fit and thinking about your next stage of growth?